Having a animated world made out of LEGO meant populating it with new graphics that still maintained the familiar bright LEGO style.
All the posters in Emmets apartment were designed to reflect his lonely, boring lifestyle. Any opportunity to slip in a good gag or parody poster was gleefully taken.
Many portrait and landscape pictures were created to flesh out the rustic interior of the Wild West saloon
Even Lord Business needs a good presentation slide
Decal designs on Lucy's motorcycle. It was meant to look like it had been built out of different parts, with a grungy, graffiti style in line with her character.
These were carefully designed to mimic LEGO instruction manuals and communicate ideas using only visuals.