SMASH! PROGRAM BOOKS OVER THE YEARS

SMASH

The Sydney Manga and Anime Show is an annual pop culture convention that I was involved with for eight years. As one of the founding members and principal designer for SMASH! I created the logo and helped define the look of the event. One thing we knew very early on was that although we were a volunteer run organisation, we wanted to create a vibrant, professional atmosphere. Colour and contrast have been a defining element of the SMASH! look every since.

SMASH! PROGRAM BOOKS OVER THE YEARS

SMASH! PROGRAM BOOKS OVER THE YEARS

 

From left to right: 2008 (cover illustration by Kidchan), 2009 (cover illustration inks by Alexandra Szweryn, colouring by me), 2010 (cover illustration by Mikiko Ponczek), 2011 (cover illustration by Alastair Sew-Hoy)

SMASH! LOGO

SMASH! LOGO

 

When SMASH! began there was already a similar competing event, so the initial pitch was for an alternative, indie style. This eventually shifted to a look that more well represented the Japanese pop culture focus of the event

2011 POSTER AND POSTCARDS

2011 POSTER AND POSTCARDS

Because we were also promoting an after-event concert there was considerably more text to handle on the 2011 poster. With our move to the harbourside Sydney Convention Centre, blue and yellow were chosen as the defining colours.

SMASH! 2011 METRO ADS

SMASH! 2011 METRO ADS

As part of our move to a considerably larger and more prominent venue in 2011 (the Sydney Convention Centre) we ran a series of ads in the Sydney Morning Herald Metro. The aim was to present a bright and eyecatching ad that would appeal to a mainstream audience, utilising a more cartoonish art style. Attention was also paid to how well the ad would read and present in newspaper printing quality. Design and layout by me, character illustrations by Jennifer Ta.

2011 Program Book

2011 Program Book

2011 Website

2011 Website

2012 Program Book

2012 Program Book

SMASH! 2011-2012 GUEST PACK

SMASH! 2011-2012 GUEST PACK

62f133cf869eca1e315f033211a0fe06.jpg
2010-booklet.jpg
2010 Lanyard Passes

2010 Lanyard Passes

2010 Print Ads

2010 Print Ads

2010 Information Pack

2010 Information Pack

2010 Postcards

2010 Postcards

SMASH! 2010 IN-SITU SIGNAGE

SMASH! 2010 IN-SITU SIGNAGE

One of numerous signs created for Town hall during SMASH! 2010. Because of the numerous events and the buildings complicated layout, having clear signage was essential. Photo by Michael Lee.

2009 Print Signage

2009 Print Signage

Some of the many signs that go into every event, especially during our years at the Roundhouse when electronic signs were not available.

SMH-2009-Ad.jpg